Perhaps the good people over at Warners are feeling a little left out lately what with all the hype surrounding the release of the excellent "Avengers" film as well as the groundswell of interest in what looks to be Ridley Scott's triumphant return to sci-fi. In an effort to swing the spotlight back their way they've come up with a new twist in the Dark Knight Rises viral campaign. If you go to the
movie website you'll be greeted by the image at left.
Click your way through and you find yourself knee deep in "official" police documents outlining the case against "John Doe aka Batman" including a nifty wanted poster.
I'm sure the folks at Warner Bros hope this new campaign helps to locate some of the attention that has eluded them lately. Perhaps it never would have slipped away in the first place if they hadn't chosen a villain who generates more snores than web searches.
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