Ben Whinshaw signs on for "Skyfall"

"Our market research shows he's got a high RP quotient!"

In a move undoubtedly dictated by the marketing department the new Bond film "Skyfall" has cast Ben Whishaw as tech master "Q" breaking tradition by making the character younger than the agent he's outfitting for the first time.

The film makers, having already burdened the project with the clumsiest movie title since "Quantum of Solace", have now seemingly set their sights on the Twilight crowd and in doing so risk alienating 007's long time fans. Bond movies are guy movies first. Date movies second. What they're not is teenage girl movies. It'll be interesting to see if the move backfires.